Google is the largest marketplace in the world and it has proven to be a major tool for driving new leads to businesses all around the world. If your business is not ranking in Google you are missing out on many potential leads every day.If your website is not professionally optimised for search engines it can cost your business a lot of money. Why is it costing you money? Because without search engine optimisation you are missing out on many possible enquiries every day. Professional search engine optimisation can dramatically improve your business by creating more leads.
What is the primary goal of Search Engine Optimisation (SEO)?
The objective of search engine optimisation is to bring new customers to your web site through the use of the most popular search engines which are available worldwide, every day, 24 hours a day. SEO is about targeting the right people and the right keywords. It's about matching a prospect with the right offer.
What is NOT the goal of search engine optimisation?
Search Engine Optimisation isn't about getting listed for every single keyword possible. This is one of the common misconceptions made by website owners. May people try to get as many search engine rankings as possible for as many keywords as possible and that is in a sense ineffective and a waste of precious time.
It is important that your web site is listed for the main "searched for" keywords, and that your web site converts these visitors into clients.