Today's social media websites are a great platform to engage with the online community and become more interactive and more communicative.
Social Media Optimisation allows for the discovery of great content and information but more importantly it also encourages you to share the knowledge that you have. Social Media Optmisation is all about encouraging and engaging an audience through a two way communication process.
Your target audiences are real people and the need to be engage with them is in today's internet environment is crucial. This also provides you with a gateway to understanding your target audience through honest interactiont. Some of the methods of engaging your audience are the use of video, audio, mobile accessibility, widgets, communities, forums etc.